You are using an outdated browser. For a faster, safer browsing experience, upgrade for free today.

Save money now, buy online

Save money now, buy online

Traditionally, e-commerce in Rwanda is often associated with the fear of losing one’s money by paying online or lack of a credit card. However, in reality many Rwandans have either themselves or know a relative, friend or a workmate who has ordered for cars from Japan, Canada or Belgium paying fully in advance and awaiting safe delivery to either Dar es Salaam or Mombasa port and eventually driven to Kigali.

So online shopping is not as new and as scary as we might want to think. In fact many Rwandans order for goods online from Dubai, China etc. and comfortably pay for their goods in advance because they understand that the future of business in Africa will be on the internet.

Technology as we all know will disrupt all industries not only in Africa and in the world, and it’s only those who jump onto the bandwagon and adapt to change early that will benefit while those who delay and wait in fear will pay a heavy price.

Today, as much it is said that Africans do not like to read, the traditional media of newspapers, radios and television is being overtaken by the power of whatsapp, Facebook, twitter and instagram. It is normal practice to find many people in Kigali’s social places glued on to their phones reading or watching videos of events happening in Rwanda and across the world.

Statistics show that 10% of world trade in now conducted through e-commerce. Even though Africa’s experiences many more challenges to e-commerce like poor infrastructure and logistics systems, the same problems did not deter China from building a huge industry with the likes of Alibaba that many Africans depend on for their sourcing of goods from China.

Alibaba’s founder, Jack Ma believed that the lack of logistics, infrastructure and payment systems in Africa is actually an opportunity for e-commerce. “This is where I see Africa, full of problems, but full of opportunities,” he said while visiting Rwanda in 2017.

 At, we have chosen to jump in and make it easier for those of you who want to make a side hustle in commercial farming by making your entrepreneurial journey easier and more enjoyable. By making available simple, brief, specific and easy to understand farming books we are putting the power of tapping the potential of agribusiness, literally right in your hands.

 When you make that decision to start a poultry, tomato, piggery or passion fruit business, we stand by you to assist you to get high quality inputs and support so that you and we can succeed together. At we offer you convenience, better prices, more variety and shopping at the comfort of your home or office. We assure you that your mobile money payments are as safe as any other mobile money payments you make every day. And that if for any reason your not satisfied by your experience with us, that your money will reach you after due process and in good time.

Remember that 20 year ago, mobile phones were a completely foreign concept in Rwanda. Today, more than 3 out of 4 Rwandans own a mobile and cannot live without one. E-commerce will be no different.

As they say, the early bird catches the worm, so be bold, think about starting that business and save money by making orders online.


Leave a Reply

All fields are required

E-mail: (Not Published)